Privacy policy.
As you browse our website and whenever you communicate with us, we collect information. It deepens our understanding of what works and what doesn’t, which helps make our communications more effective. The more we understand about our visitors and the people we engage with, the more efficiently we are able to operate.
We take protecting your privacy very seriously and will always take all reasonable steps within our power to make sure your information is safe. This privacy policy applies to all personal information we collect or process about you.
‘Personal information’ is information, or a combination of pieces of information, that could reasonably allow you to be identified.
Please read this policy carefully, and any other documents referred to in this policy, to understand how we collect, use and store your personal information.
We may update this policy from time to time without notice to you, so please check it regularly, particularly if you are sending personal information to us. Any significant changes will be notified to you. If you have any questions please contact us using our contact us page.
PRIVACY POLICY CONTENTS
3.WHEN WE COLLECT INFORMATION, WHAT INFORMATION WE COLLECT, HOW WE COLLECT IT AND WHAT WE USE IT FOR
4.OUR LEGAL BASIS FOR PROCESSING DATA
5.WHAT WE COMMUNICATE WITH YOU ABOUT
9.KEEPING YOUR INFORMATION UP TO DATE
10.HOW LONG WE KEEP YOUR DATA FOR
11.HOW TO FIND OUT WHAT INFORMATION WE HAVE ABOUT YOU
12.HOW TO CHANGE THE WAY WE CONTACT YOU
13. WHAT TO DO IF YOU DON’T WANT US TO PROCESS INFORMATION ABOUT YOU
14.YOUR RIGHTS
17. CONTACT US
1. WHO WE ARE
Impactful is a sole trader, established in 2023 with a goal of making leaders and workplaces in the not-for-profit sector more impactful, more strategic and more successful in their fundraising, marketing and communications. We offer strategy development services, implementation planning, fundraising leadership development, philanthropy advice, skills gap fills and endeavour to strengthen your organisation in the long term
2. WHY WE COLLECT DATA
We collect data about visitors to better understand who is visiting our services, to be able to hone our offering and communications to be as effective as possible, to help us to determine the demographics of organisations who visit our website, and to engage potential customers, and register sign-ups to our marketing materials and leadership series.
3. WHEN WE COLLECT INFORMATION, WHAT INFORMATION WE COLLECT, HOW WE COLLECT IT AND WHAT WE USE IT FOR
We collect information every time you interact with us. The type and quantity of information we collect and how we use it depends on why you are providing it.
WHEN WE COLLECT INFORMATION
When you subscribe to our e-newsletters or request information from us
When you visit one of our websites or social media pages via tools such as cookies and online identifiers, including if you make comments on our message boards or discussion forums
Apply for a job with us
Contact us or become involved with us in any other way than as stated above.
WHAT INFORMATION WE COLLECT
The information we may collect from the above interactions may include, but is not limited to any of the following:
Your name, address, telephone number, mobile number, and email address, along with your preferences as to how we should contact you in the future
Financial and credit card information which you give to us if you are signing up for a programme or downloading a paper or other product
Information you enter onto our website, including place of work or role description.
Records of your purchase or subscription history, correspondence
Images, photographs or video if you engage with our programmes, and subsequently give permission to take and use these
Details of your visit to our websites, including technical information such as the IP address you use to access the website, your device, browser type and version
We might also obtain personal data about individuals who may be interested in organisations like ours. In these limited cases only, in addition to information you give us directly, we may also collect information about you from publicly available sources such as your work or interests from publicly available information online
Any other details in which you give us including your reasons for contacting us.
HOW WE COLLECT INFORMATION ABOUT YOU
We use different methods to collect data from and about you including through:
Direct Interaction
We get information directly from you, for example when you call us, or when we meet you at a networking event. For information about when we may collect data about you, see WHEN WE COLLECT INFORMATION ABOUT YOU
Automated technologies or interactions
If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may automatically contact you via email to see if we can help with any problems you may be experiencing with the form or our websites.
Similarly if you receive an email, open it, don’t open it, select a link, browse our website, we collect this information so we can see which stories and pages are popular and which aren’t.
When we’re seeing what people do online like this, we’re using cookies. Accepting cookies from us helps us learn more about who and why people are visiting our site, when and how. If you don’t want cookies, you can set your browser to notify you when you receive one, then choose to decline it. Please note that if you disable or refuse cookies then some parts of our websites may become inaccessible or not function properly.
THIRD PARTIES OR PUBLICLY AVAILABLE SOURCES
Social Media
We may obtain your personal information through your use of social media such as Facebook, Twitter or LinkedIn, depending on your settings or the privacy policies of these social media services. To change your settings on these services, please refer to their privacy policies which will tell you how to do this.
Third parties
In signing up for a service, you may have agreed for your data to be passed to other organisations such as ours. When we use this data we check that we are entitled to by reviewing the privacy notice of that third party to ensure that it informs people that their data may be passed to us.
Desktop Research
In a very limited number of cases, we may use desk research, profiling and screening techniques to analyse company information of visitors to our site. In certain circumstances, we may also do some additional research on those who sign up for our leadership support services and other newsletters, to help us to tailor our programmes better for those who are interested in us.
WHAT WE USE YOUR INFORMATION FOR
We use personal data for a number of different processing activities which includes:
Providing you with the goods or services you have requested
Keeping you up to date with the services and or your interest areas
Administering your purchase, including processing receipts and tax invoices
Keeping a record of your relationship with us
Asking for your business
Managing your communication preferences, including marketing preferences
Understanding how we can improve our services, products or information
Sending you tailored communications and displaying relevant adverts which we think will be of interest to you
Sending you marketing materials including on fundraising and events
Inviting you to events, webinars and programmes
Analysing our database for statistical purposes, and to better communicate with you about things we think will be of interest.
Sending you details of products you can buy from us and giving you information on similar products if you have already purchased from us and have not opted out of receiving such information.
4. OUR LEGAL BASIS FOR PROCESSING DATA
All of our use of personal data is in accordance with the law. The law requires us to only process data where we have a valid legal basis for doing so. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you, such as providing you with the service you have requested, (for example supporter updates and to contact you about these in order to administer your request).
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (as set out below).
Where we need to comply with a legal or regulatory obligation, (for example processing invoices and VAT records, and reporting regulatory bodies to satisfy our legal, regulatory and compliance obligations).
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending email or text message (and in some instances by phone) direct marketing communications. We may also provide you information on similar products you may purchase from us such as future training or mentoring programmes if you have previously purchased training or mentoring from us, and have not opted out of receiving such information. You have the right to withdraw your consent to marketing at any time by contacting us or clicking the unsubscribe link in the email communication we send you.
Our legitimate interests include administering your downloads, purchases, sending you marketing materials by phone and post, and understanding our customers. Some specific examples are set out below.
Recording your communication and marketing preferences and maintaining suppression files so we don’t contact you when you have asked us not to
Keeping a record of who our customers are, your relationship with us, and your order history
Reviewing our database across the organisation for historical, scientific and statistical purposes
Management and planning purposes
Thanking you for your business
Administering your purchase by sending your bank details to our bank
Financial management and controls such as:
Processing supplier invoices
Administering partners payments
Taking steps to prevent fraud, and taking steps to ensure there is no misuse of services or money laundering
Enforcing legal claims including debt collection and out of court expenses
To contact you by post and phone. Contact with our customers is vital to the way we operate – when you sign up for a service, you are subscribing to creating a better world, learning about a new way of leading and we want to keep in touch with you in a relevant and appropriate way, we may need to contact you to follow up on a previous engagement, we may need to contact you about timing of programmes, and we believe it is in our legitimate interest to send you such updates by email, phone or post, unless you have told us you prefer us not to.
Specific examples of processing activities under this legitimate interest include:-
sending marketing materials as detailed below, including:
Asking for financial and non-financial support
Inviting you to events by post and phone and email
Sending you details of models, tools and training can buy online or by phone
Providing you information on similar products you may purchase from us, if you have previously purchased training or consulting from us, and have not opted out of receiving such information
Customising your experience and displaying more relevant information (including adverts) to you.
If you would like more information on our uses of legitimate interests or to change our use of your personal data in this manner, please contact us.
5. WHAT WE COMMUNICATE WITH YOU ABOUT
WHAT YOU’VE REQUESTED
We communicate with you about what you have asked us to – to provide the service you have requested. If you have signed up to our leadership series, you will receive email newsletters, invitations to webinars and group leadership discussions, and blogs and insights from other leaders.
MARKETING
In addition to newsletters and updates on our work, we may also contact you about two other things (note: these detail examples of the types of communications we may send, and are not exhaustive):
Events: we run a host of events, from specialist speakers to training webinars which we may like to invite you to.
The law distinguishes between the channels you choose to receive this information, and so we give you different options when we ask to use your data in this way.
We will always ask for your consent if we want to contact you by email or text message, however we do not normally ask for consent to make telephone calls to you or write to you about these two things (provided you haven’t specifically told us you don’t want to receive them. This is because, as a charity, each of these activities is fundamental to how we work, so we have a legitimate interest to contact you, as described in Section 4 above.
When you give us your details we will tell you what we are going to do with them. You will always be given the opportunity to opt-out of receiving these materials by phone and post if you prefer not to. You can unsubscribe at any time by contacting us.
While we don’t usually ask, there are some instances where we may have expressly asked you for consent to receive telephone calls or letters from us (for example, if you gave us your details through our partners in person). If you have consented for us to contact you in these ways, we will continue to do so unless you tell us not to.
In addition, where you have purchased merchandise or tickets online and provided us your details, then we may send you information about similar products which we think will be of interest to you, where you have not opted out of receiving such information. We will also always provide an opportunity for you to opt-out in every communication we send you about these products.
6. MARKETING PREFERENCES
We make it easy for you to tell us how you want us to communicate with you. Our communications have clear marketing preference questions and we include information on how to opt out when we send you marketing materials, which in the case of emails, is by means of an unsubscribe link.
You can change your marketing preferences at any time by contacting us. Where you have previously provided us with your telephone number, please note that we may use that telephone number to call you. You can of course change your preferences at any time if you wish to as detailed above.
Please note that changing your marketing preferences will not affect the communications we send you where it constitutes the service you have requested – for example, if you have signed up to join us as a donor then you tell us you do not wish to receive information on our fundraising and events, you will still receive your impact update.
7. WHO WE SHARE YOUR DATA WITH
THIRD PARTIES FOR THEIR MARKETING
We do not sell or share personal details with third parties so that they can market to you.
SERVICE PROVIDERS / SUPPLIERS
As with other organisations, as we grow we not undertake all of our processing activities ourselves and we may appoint freelancers or partners/suppliers on occasion to help us out. In order to do this we need to share your personal data with them so they know where to send newsletters or updates.
In these cases, we ensure that we have a contract with the freelancer or supplier and as part of that agreement the supplier agrees to respect the security of your personal data and to treat it in accordance with the law. We only permit suppliers to process your personal data for specified purposes and in accordance with our instructions.
SOCIAL MEDIA
Depending on your settings and the privacy policies for social media and messaging services like Facebook and Twitter, you might give us permission to access information from those accounts or services. For example, we may occasionally participate in Facebook’s “Custom Audience” program which enables us to display adverts to our existing or potential supporters via Facebook. We provide personal information such as your email address to Facebook to enable them to determine if you are a registered account holder with Facebook. Our adverts may then appear when you access Facebook and on your Facebook feed. Your data is sent in an encrypted format that is deleted by Facebook if it does not match with a Facebook account. For more information please read the Facebook Business page about Custom Audiences and Facebook’s Data Policy.
WHERE REQUIRED
In other cases we will not disclose any of your personal data except in accordance with this policy, or when we have your permission, or under special circumstances, such as when we believe in good faith that the law requires it or to protect the rights, property and safety of Impactful, or others. This includes disclosing your details if required to the police, regulatory bodies or legal advisors.
8. HOW WE KEEP YOUR DATA SAFE
We have appropriate physical, technical and managerial controls in place to protect your personal details; for example our network is protected and routinely monitored. Within our organisation only those who have a business need to access your information and who are trained in handling data securely will have access to your information. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Whilst we hope it will never happen, we have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are required to do so.
If in the future we use external companies to collect or process personal data on our behalf we will undertake due diligence on these companies before we work with them, and put a contract in place that sets out our expectations and requirements, including keeping and using your data securely.
Our website may, from time to time, contain links to third party websites. If you follow a link to any of these websites, please note that these websites will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Despite all of our precautions however, no data transmission over the internet can be guaranteed to be 100% secure. So, whilst we strive to protect your personal information, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention that you do so at your own risk.
9. KEEPING YOUR INFORMATION UP TO DATE
We really appreciate it if you let us know if your contact details, or circumstances change.
You can also update your details online at any time by contacting us
10. HOW LONG WE KEEP YOUR DATA FOR
We will only keep your personal information for as long as is necessary for the purpose for which it is collected, which may include the purpose of satisfying any legal, accounting or reporting requirements. If you request that we stop sending you marketing materials we will keep a record of your contact details and the appropriate information to enable us to comply with your request not to be contacted by us.
RETENTION OF YOUR DATA
In order to determine how long we keep your data we look at the category of data and the reason we collected and have processed it. We look at whether that reason is ongoing and whether you are an active customer or member or not. We consider you to be an active subscriber if you have opened our mailings and have interacted with us in some way such as if you have corresponded with us, signed up for a newsletter and/or financially supported us any time within the preceding two years.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve these purposes through other means, and the applicable legal requirements.
SUPPORT DATE
If at any time you cease to become an active customer then we continue to send you communications for a limited period of time (no more than 3 years for email communications, and 5 years for post and phone call).
WHAT HAPPENS WHEN WE ANONYMISE OR DELETE YOUR DATA
When we anonymise or delete your data, we will ensure that it is no longer identifiable to you. We may keep anonymised data for future analysis on aggregated data so that we can understand our supporters better. This may be for research or statistical purposes, or for any other purpose, and we may use this information indefinitely without further notice to you.
11. HOW TO FIND OUT WHAT INFORMATION WE HAVE ABOUT YOU
You can request the details of the personal information we hold about you.
If you want to access your information, please contact us and send a description of the information you want to see and proof of your identity.
We will respond to you within one month of your legitimate request. You will not have to pay a fee to access your personal data however we reserve the right to charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively we may refuse to comply with your request in these circumstances.
12. HOW TO CHANGE THE WAY WE CONTACT YOU
You can ask us to stop sending you marketing messages at any time by contacting us, or by following the opt-out links on any marketing message sent to you.
We will only email or text you if we believe you have consented for us to do so. In every email or text we send there will be instructions on how to unsubscribe. During any phone conversation you have with us please feel free to let us know how you prefer to be contacted.
Please note that if you request that we stop sending you marketing materials we will keep a record of your contact details and the appropriate information to enable us to comply with your request not to be contacted by us.
13. WHAT TO DO IF YOU DON’T WANT US TO PROCESS INFORMATION ABOUT YOU
If you don’t want us to collect information about you as you browse our website you’ll need to set your browser to notify you when you receive a cookie, then choose to decline it.
If you don’t want us to hold any personal details about you, it’s best just not to give them to us. If you want us to stop collecting information about you or processing that information then please let us know by contacting us.
WHAT TO DO IF YOU OBJECT TO OUR PROCESSING
If you object to any of the processing described in this privacy policy then you have the right to object to that processing in certain cases. Unfortunately this means that we may not be able to process your data any longer or provide you with certain information or services.
We will need to keep a copy of your name and email address so that we can identify you on our suppression list to ensure we do not contact you any further or process your data in the way that you have objected to.
14. YOUR RIGHTS
Under data protection laws you have various rights over your personal data. If you would like to exercise any of these rights then please contact us
You have the right to:
ACCESS YOUR PERSONAL DATA
You have the right to request access to your personal data, commonly known as a ‘subject access request’. This enables you to receive a copy of the personal data we hold about you.
REQUEST CORRECTION OF YOUR PERSONAL DATA
You can request that we correct the personal data we hold about you. This enables you to have incomplete or inaccurate data we hold about you corrected, although note that we may need to verify the accuracy of the new data you provide to us.
REQUEST DELETION OF YOUR PERSONAL DATA
You have the right to ask us to erase your personal data in certain circumstances. Please note however that there may be circumstances where you ask us to erase your personal data but we are legally required or entitled to retain it.
OBJECT TO PROCESSING OF YOUR PERSONAL DATA OR REQUEST RESTRICTION
Where we are processing your data under the legitimate interest condition, then you may object to this processing, or request that the processing is restricted, if there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. Note that there may be circumstances where you object to, or ask us to restrict, our processing of your personal data but we are legally required or entitled to continue processing your personal data and/or to refuse your request.
In some cases, we may demonstrate that we have a compelling legitimate ground to process your information which override your rights and freedoms.
REQUEST TRANSFER OF YOUR PERSONAL DATA
In certain circumstances you are able to request a transfer of your data from one service provider to another, such as from one service provider to a competitor.
WITHDRAW CONSENT
Where we have asked you for consent to process your data, you may withdraw this consent at any time by contacting us Please note however that we may still be entitled to process your personal data if we have another legitimate reason (other than consent) for doing so.
15. CHANGES TO THIS POLICY
This policy was last updated in Sept 2020. It was reworded to give you further information about how we collect, use and store your personal data, and to reflect the changes in law as set out in the General Data Protection Regulation and to give you more clarity on how we use your data, and your rights in relation to it.
We may amend or update this policy at any time to take account of any changes to data protection law or other legislation. When further updates to the policy are made they will be posted on this page, so please check back here regularly. Any significant changes will be notified to you.
16. FURTHER INFORMATION
THE LAW
The laws that dictate how your personal information can be used are:
The Data Protection Act 1998 from time to time in force
The Privacy and Electronic Communications Regulations 2003
The EU General Data Protection Regulation
COMPLAINTS
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.
If you have a complaint then please contact us in the first instance and we hope to be able to resolve your complaint. If however, you believe that we have not been able to assist with your complaint or concern then you have the right to make a complaint to the data protection authority which is the Information Commissioner.
You can contact the Information Commissioner’s Office at www.oic.ie to find out more or report a concern. They are Ireland’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. We work with them to make sure that we collect, store and use your information appropriately and don’t do anything you wouldn’t expect us to.
17. CONTACT US
If you have any questions please contact our team by email at sineadprice@impactful.ie